Weather Music That Doesn’t Suck
Remember those days when “weather channel music” was the domain of smooth jazz and other innocuous fluff? Watching CNN International the other day, I can’t help but think about how far the “genre” has come. Whoever did this music is brilliant, and if he/she put out CDs, I’d want one!
There’s also a great branding strategy at work here. Instead of the typical 3-note or 4-note melodic logo that typifies network idents, all of these tracks are linked by a common chord progression instead. It’s a more subtle and clever way to alert your subconscious to the brand (and the graphics are nice too).
